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All We Got To Do Is Tell The Story Right

Stories have been an integral part of human society. Our day starts with a story - an excuse given to a boss for getting late and ends with subconscious mind cooking stories in our sleep.

TV commercial selling a story of person facing a toothache problem and how he is relieved with their product

A fruit vendor telling a story of why his fruits are the best and cheapest

But its not always about the sales

Stories can be memories, they are influenced by individual experiences. 
A friend telling us a story in reply to our Wassup

The art of story telling is the art of living too. The toughest lives will have the toughest stories. They yield the best memories and help us articulate our experiences in to stories. 

We all cook stories 😉 
We all know the art of story telling. Some of our stories are interesting and some are boring. Some are a plain lie (we give to our bosses). 

Stories have a variety of flavors to them. Flavors of joy, sorrow, excitement and many mixed emotions. 

And the one who empathizes best with a situation, a person and an emotions, cooks the best story - the master story teller!

What is your story? What was it inspired from? Who did you tell a story last? To a friend? To a sibling? in an office meeting?

As John Travolta said in movie Basic - 
"All We Got To Do Is Tell The Story Right”

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The power of visual storytelling

I recently came across this wonderful commercial of Canadian Tire "Wheels"






This ad was a slam dunk for a very basic reason - Within 60 seconds, message was delivered and hearts were touched, thanks to powerful storytelling

The ad starts with a kid in wheelchair, looking wistfully at the group of boys playing basketball.

What's Next?

Next day the same group of boys are playing basketball, but in a special way 😊

Pause reading. Go watch this Ad - Canadian Tire "Wheels"

Lessons - 

Everybody's Inclusion will strengthen the nation
Hardships can be ignored or can be celebrated together

All it took is just a minute to deliver this strong message

Next time whenever we will see Wheelchair or Basketball, we surely going to remember this Ad

This is the power of Visual Storytelling

Until next time 😃



Left brain - Right brain - No brain

In one of my previous post I mentioned how you can alter your perspective by teaching your left side of the brain - responsible for logic, to perceive things differently

Continuing on same thoughts - Left side vs. Right side of the brain, today I'll extend it to Verbal vs. Visual side

Left side, which is responsible for the analytical, logical approach, looks for verbal clues.

Tip - If you want to be a good speaker, keep nourishing your left side of the brain by practicing and analyzing good speeches

So every time you hear a speech or presentation, left side of the brain start working by synthesizing that information. Breaking sentences into chunks, looks into existing vocabulary to understand the concept

While all this time what is our right side of the brain doing?
Nothing?

Well it is trying to form some visual picture of the same presentation

Remember those good old days when our parents tell the story?

Once upon a time, there was a king named Paul....

Left side of the brain wi…

How to Sell Anything?

Everyone is a salesman. We have been selling physical products or ideas or emotions since the inception of the time. Still most of us, including me, are pathetic in the art of selling. 
This post is about how to master this art - in three simple steps
Ethos - Pathos - Lagos (Formula given by Aristotle)
Ethos – Establish yourself by showcasing a prolific profile of yours - maybe your past accolades, superior track record, high end connections, exceptional knowledge, blabbering data etc. 
Pathos - Next step is to invoke emotions. We humans have exceptional capability of rationale but emotions cloud this capability. So try to invoke emotions of happiness, loss, urgency, ego etc.