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The power of visual storytelling

I recently came across this wonderful commercial of Canadian Tire "Wheels"






This ad was a slam dunk for a very basic reason - Within 60 seconds, message was delivered and hearts were touched, thanks to powerful storytelling

The ad starts with a kid in wheelchair, looking wistfully at the group of boys playing basketball.

What's Next?

Next day the same group of boys are playing basketball, but in a special way 😊

Pause reading. Go watch this Ad - Canadian Tire "Wheels"

Lessons - 

Everybody's Inclusion will strengthen the nation
Hardships can be ignored or can be celebrated together

All it took is just a minute to deliver this strong message

Next time whenever we will see Wheelchair or Basketball, we surely going to remember this Ad

This is the power of Visual Storytelling

Until next time 😃



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